Millennials Eye Benefits Closely While Assessing Employers

Clients (or potential clients) should not underestimate the power of retirement and health benefits to attract and retain dedicated employees.

The majority of Millennials, about six in 10, say they would sacrifice some pay for workplace access to guaranteed retirement benefits, according to the Willis Towers Watson Global Benefits Attitudes Survey.

The survey shows younger workers’ appetite has declined over the last several years for forfeiting pay in favor of lower and more predictable health benefit costs. This is a complicated effect, the research shows, but it may have a lot to do with the emergence of Affordable Care Act (ACA) exchanges, as well as more innovative thinking among employers and service providers leading to smarter health care consumption.  

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The Global Benefits Attitudes Survey shows the number of Millennials willing to pay a higher amount for a guaranteed retirement benefit has increased from 42% in 2009 to 59% this year. While they don’t face an easy path to a secure retirement, the fact that a majority are apparently prioritizing retirement is encouraging, Willis Towers Watson says. Millennials absolutely must engage early in the retirement savings effort if they hope to build anything like a dependable lifetime income stream for their retirement years.

Other results show two-thirds of Boomers (66%) would similarly be willing to sacrifice some pay for more secure retirement benefits, versus half in 2009. However, only one-third of Millennials (32%) and Boomers (34%) are willing to pay a higher amount for lower or more predictable health costs, a decline from 43% and 45%, respectively, in 2009.

“Employees of all generations, including Millennials, are feeling vulnerable about their long-term security,” notes Steve Nyce, senior economist at Willis Towers Watson. “Employees young and old actually have a strong desire for more retirement security and are willing to give up pay to get more guarantees or a larger retirement benefit. Interestingly, employees seem to be saying they have enough health coverage now and are reluctant to pay more.”

NEXT: Quality retirement benefits attract workers 

Asked how they would spend money if their employer “provided them with an allowance to spend on a variety of benefits,” Millennials said they would allocate more than half to health care and retirement plan benefits (27% each).

“Additionally, almost half of Millennials ranked pay and bonus over all other benefits if given a choice, a clear indication of their financial issues and need for more financial flexibility today,” Willis Towers Watson finds.  

Not exactly a surprising finding, Millennials are also much more likely to embrace nontraditional benefits and work/life balance than Baby Boomers. Nearly one-third of millennials (32%) ranked more paid time off, greater opportunities for flexible work arrangements and career advancement, and options to purchase a wider variety of benefits as a top priority.

“That’s more than double the percentage of Boomers who want these benefits,” researchers observe.

“Millennials, because of their financial situation, are concerned over how to help make ends meet,” concludes Shane Bartling, a senior consultant at Willis Towers Watson. “But they also recognize they have long-term financial risks as well, and many agree with having their employer play an active role in encouraging them to better manage their finances. For employers, this is a good opportunity to help their employees make smart financial decisions at pivotal moments through the use of unbiased and personalized budgeting and projection tools.”

Additional research findings and firm information are available at www.willistowerswatson.com

More Parents Are Saving for College

Their average balance has jumped from $10,040 last year to $16,380 in 2016.

Fifty-seven percent of parents are saving for college, up from 48% in 2015, and their average balance has soared 152%, from $10,040 last year to $16,380, according to a survey by Sallie Mae and Ipsos.

More than half, 55%, of parents feel confident they will be able to meet the cost of college, up from 42% in 2015. In addition, 88% of parents who have set a college savings goal are confident they will meet that goal, and 46% are saving for college using auto deposit.

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“The higher levels of optimism, confidence and savings evident in this research correspond with other economic trends we are seeing, such as declines in unemployment and increased optimism about the economy among the U.S. public,” says Julia Clark, senior vice president of Ipsos Public Affairs. “The findings from this year’s study highlight the different ways that different generations view and value a college education—and, critically, their differing approaches to financial planning when it comes to their children’s future.”

The survey found that Millennials are more committed to their child’s education than other generations; 64% of Millennials are confident about meeting the cost of college. Sixty-five percent of Millennials are saving for future college costs, compared to 50% of Gen X and 61% of Baby Boomer parents. The average balance in Millenials’ college savings accounts is $20,155—compared to $12,428 for Gen Xers and $18,323 for Baby Boomers. Forty-four percent of Millennials are using 529 college savings accounts, compared to 36% of Gen Xers and 23% of Baby Boomers.

When it comes to who should be responsible for saving for college—parents or the children themselves—38% of Millennials think it is the parents, compared to 26% of Gen Xers and 18% of Boomers.

While 37% of parents among all age groups use 529 plans, up from 27% in 2015, the most commonly used vehicle is general savings accounts, used by 61% of parents, followed by checking accounts (38%). The research shows, however, that the account balance for parents using a 529 plan is 25% greater.

Fifty-one percent of parents have a plan to pay for college, up from 42% in 2015, and those with a plan have an average balance of $18,389, compared to $10,468 for those who do not. Seventy-one percent of parents believe that if a child knows that money has been set aside for their higher education, they are more likely to attend college. In addition, 85% of parents are willing to make financial sacrifices to fund their child’s college costs.

Sallie Mae and Ipsos surveyed nearly 2,000 parents in May and June.

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